Nexttruck Advertising Info
NextTruckOnline.com Overview
Dear Valued Customer,
The reimagined NextTruck sets the pace.
In 1937, when our parent company was founded, innovation was the cornerstone of our business. Our products were new, exciting, cutting-edge, comprehensive and, most of all, effective. For over 80 years, we've worked hard to stay out front and in sync with our customers and the "buy/sell" markets that we serve. That's why our company is excited about transitioning from its singular print platforms to expanded, digital platforms.
Why the drive toward digital?
Recent studies show that 89% of established organizations have adopted or have plans to adopt a digital-first business strategy. Among IT decision-makers, 32% say that digital business has already helped their organization achieve revenue growth.1 In 2019, there are more than 5 billion unique mobile users and nearly 4.4 billion Internet users worldwide. Nearly 3.5 billion use social media, and over 3 billion use social media on mobile devices.2
With digital, you're the real winner
Of course, our move toward digital benefits you, our loyal customer, with a more diversified marketing strategy. It spreads your advertising budget into more channels and increases buyer access to your products and brand. We know your most important goal is to connect with buyers, fast and first. In a 365/24/7 digital world, we can help you do that faster and in more ways than ever before.
Whether with our website, social media, marketing services, email marketing or direct mail, the opportunities are endless. And yes, that's direct postal mail. Although digital is now in the driver's seat, print is still an important component of how we help you succeed. Our direct mail campaigns, exclusive for your business, reach the loyal audience that we've built and targeted for decades.
As we continue to grow and innovate, we're excited about the future. It's a new world that we live in, a digital world. We're excited to offer you better products and services that help you succeed. And we're excited about the ever-evolving technology that helps us connect you with buyers more efficiently. Let us help you!
David Sojka
Director
12018 State of Digital Business Transformation, IDG
22019 Global Digital Reports, Hootsuite and We Are Social
Advertising Programs
LIST FOR FREE, PAY FOR RESULTS
NextTruck strives to deliver an optimal product giving sellers a confidence to list their products and services on NextTruckOnline.com. All advertisers are offered a risk free advertising opportunity with the "List for Free, Pay for Results" program. You pay only if we perform.
With the List for Free, Pay for Results program, advertisers list their inventory completely free and only pay for the phone calls and email leads received. Sellers can post an unlimited number of listings on NextTruckOnline.com for trucks, trailers, parts and accessories, and industry services. A toll free call tracking number with call recording is provided to monitor your call leads and sales staff. Advertisers can easily sign in 24/7 to view all phone call and email leads generated on their account for a selected time period.
FIXED PRICE OPTIONS
NextTruck offers fixed price advertising options for companies who desire a controlled advertising cost month over month. Fixed price plans are available for all budgets based on the number of items promoted on NextTruckOnline.com. Advertising solutions are offered on everything from a single item up to your complete inventory with an unlimited cap on the items you can promote. NextTruck focuses on building customized advertising packages based on your company's needs and the overall marketing goals and objectives.
Weekly inventory updates* are available through exports, FTP or spreadsheet uploads to insure your inventory is up-to- date. NextTruck offers a dedicated and friendly web staff to assist in making this process smooth and simple.
*Daily inventory updates are available for an additional charge
Web Banner Advertising
BANNER ADVERTISING
Receive prime placement on NextTruckOnline.com with banner advertising. Promote your company brand and specials with various banner positions. Banners may link to your company website or a company page on NextTruckOnline.com. Banner placement options include: Homepage, Trucks, Trailers, Parts & Accessories, Industry Related, and Auctions & Events.
GEO-TARGETED BANNERS
Banners display within a 200-mile radius of your location to promote any specials or services you may offer.
Social Media
NextTruck is focused on creating strong social media channels to build a wide spread of buyers and sellers and to increase visitors and loyalty to NextTruckOnline.com. NextTruck utilizes social media outlets to help form awareness for inventory items for sale, news, auctions and events within our customers' business. Social media helps to spread material to those who are involved in making buying decisions in the trucking industry.
BANNER ADVERTISING
Receive prime placement on NextTruckOnline.com with banner advertising. Promote your company brand and specials with various banner positions. Banners may link to your company website or a company page on NextTruckOnline.com. Banner placement options include: Homepage, Trucks, Trailers, Parts & Accessories, Industry Related, and Auctions & Events.
GEO-TARGETED BANNERS
Banners display within a 200-mile radius of your location to promote any specials or services you may offer.
Direct Email Marketing
Want to reach an audience that is connected?
Look no further than NextTruck's Direct Email Marketing.NextTruck's got connections. Thousands to be exact. That's what we're all about - connecting buyers and sellers. Successful results with strategy has made us the industry leader in buy/sell advertising. Now, our customer exclusive Direct Email Marketing is an even better way for you to reach active buyers. From big rigs to extra parts, and all things in between, we provide the most efficient, effective and timely way for you to get your message directly to those who need it most.
Call your territory manager today for complete details.
866-783-5137
www.NextTruckOnline.com
sales@nexttruckonline.com
NextTruck Marketing Solutions
NextTruck Marketing Solutions provides strategic, creative solutions to deliver targeted business results. Our expert services include consulting/strategy, branding, web design, content development, social media, search optimization (SEO), email marketing, multimedia and displays for trade shows and events. With NextTruck Marketing Solutions, you can maximize the market impact of your brand, product and services. Our programs help you grow your customers, increase revenue, create effective impact and win the online digital competition. Our Dashboard and analytics give you access to sophisticated marketing performance. In addition, we provide experienced, expert recommendations monthly for continuous improvement and accountability. With NextTruck Marketing Solutions, you get customer choices (so you use what you need and don't pay for what you don't) as well as collaborative concepts and excellence in execution.
Add-On Features & Benefits
GEO SELECT LISTINGS
The Premium Featured Listing option is the newest type of listing sellers can promote on NextTruckOnline.com. This listing type gives sellers a great deal of benefits and promotes their entire inventory in the most prominent way on the site for a flat, monthly fee. Highlights of the premium featured listing include:
Customized display listing
Prime, first position result
Populated by geographic proximity and buyer search
PREMIUM LISTINGS
Feature your inventory items with premium exposure on NextTruckOnline.com. Featured items are promoted throughout the search session and appear towards the top on results pages. Sellers can easily sign in and select featured items to promote from their inventory list on the site.
SIDE FILTERING
Side Filtering is available on all inventory results pages and allows a buyer to easily filter the results by selecting or removing search criteria from the side filtering menu. Multiple selections can be made to select a wider range of items to appear without having to start a new search.
DEALER SIGN IN
Manage your inventory and reports by logging in on NextTruckOnline.com. Add/delete/edit inventory items, export inventory, pull customized reports, set up automated reports and edit your account settings within the dealer sign in tool.
Dealer sign in includes:
Manage My Listings - Add/delete/edit inventory items with just a few clicks.
Export My Inventory - Export inventory into a .csv, .xls or .xml format to transfer data to another database or to use as a back up for your company database.
Reports - View contact and want-to-buy leads, web traffic and phone calls (a call tracking number must be in place to receive call tracking reporting). Automated reporting can also be set up to be emailed to you directly on a daily, weeky, bi-weekly or monthly basis.
Saved Items/Alerts - View saved items and searches and email alerts that have been set up on NextTruckOnline.com.
CLICK TO BID
The click to bid button offers a direct link to the live bidding page for the matching item on your company website. The customer has a direct path of contact with you to register and bid on an item of interest.
CLICK TO BUY
The click to buy button offers a direct link to your company shopping cart page for the matching item being searched. The click to buy option allows a buyer to link to and purchase items directly from your site.
2021 Media Kit
2021 NEXTTRUCKONLINE.COM MEDIA KIT
Contact Information/Mailing Instructions:
Send all orders, copy, correspondence, and reproduction material to:
Street Address (deliveries only):
NextTruck
4525 Main Street
Suite 1101
Virginia Beach, VA, 23462
Mailing Address:
NextTruck
4525 Main Street
Suite 1101
Virginia Beach, VA, 23462
Phone: (866) 783-5137 (U.S./Canada)
Advertising Inquiries: sales@NextTruckOnline.com